I’ve heard marketing legends such as Jay Abraham, Dan Kennedy, Seth Godin and many others state that as much as 95% of the advertising and marketing done by small business is completely ineffective and total CRAP. When companies use what I call conventional or institutional advertising – it is almost always used on a hit-or-miss [...]
You see, there will be times when we do, in fact, lose customers. This is a natural part of every business. Sometimes customers move, if they are a commercial client they may go out of business or some customers simply feel they no longer have a need for our particular products or services. Certainly, these [...]
In business, long term growth and success can only come from focusing on what I like to call – STRATEGY BEFORE TACTICS Small business owners are infamous for falling prey to the marketing whim of the week, chasing every new way to do direct mail or a fancy ad scheme pitched by latest sweet talking [...]
You MUST be willing to take your level of service, your total service experience and your degree of convenience to a much higher level to earn the profits and successes you truly deserve.
The next time you pull up your pants …think about the other SLACK ADJUSTER that should holding up your businesses profits
