Marketing Ideas For Small Business Learned In Las Vegas

Feb.23, 2011 in Other

Having just re-EXPERIENCED the glitz and glamor of Las Vegas again during my recent speaking engagement I can’t help but come away with the thought that Vegas Should Inspire A Flood Of Marketing Ideas For Small Business

Now I know what you’re thinking – “What happens in Vegas, STAYS in Vegas” – but I’m wonder if that is just their ploy so you don’t leave with ideas that can make your business and your small corner of the world a lot more compelling and engaging for your prospects and customers.

In fact it’s that word “ENGAGING” that is the real takeaway from the whole Las Vegas experience.

The marketing ideas for small business that can be taken away from this level of engagement are simply staggering.

When a casino or other business gets it right (and they do more often than most) they are working very hard to engage each and every person who comes within eyesight of their establishment. Their marketing starts at that moment, setting the tone with the look and feel of their impressive exterior facades. Then the marketing experience is taken to a whole new, often jaw dropping level once you walk inside. The desire to engage each and every visitor in every way and add the personal touch wherever possible is what compels visitors to happily drop small fortunes in the many high end restaurants, shops, shows and attractions aside from the casino floor itself.

Here’s just a few marketing ideas for small business I’ve come up with to get you thinking:

Do you have a compelling reason why your potential ideal customers should choose you over your competition – and do you broadcast that from the rooftops so you’re sure they know what it is?
Have you carefully crafted your own engaging customer experience from the first moment of their awareness of you all the way through to the follow up sequence – that makes you the only OBVIOUS choice?
Do you have a systemized ways to follow up with you your prospects and clients so that you can continue to engage them in a meaningful way and continue to develop and strengthen the RELATIONSHIP they have with you?

You see there even in Las Vegas there are marketing ideas for small business owners and solo-preneurs all around us if you keep your eyes and your minds open to see them.

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