Notes from the work, not the theory.

ChatGPT, Perplexity and Google's AI answers are the new shelf. Here is exactly how a Shopify store earns a mention inside those answers: schema, reviews, feeds, entity and the new AI checkout channels. Written from Pet Buckets and EMPRICS.

Three acronyms, a lot of noise, and about eighty percent overlap. The plain-English difference between SEO, AEO and GEO, and where a Shopify store should really spend its time.

AI engines read your structured data, not your copy. Which schema types a Shopify store needs, how to check what your theme actually outputs, and the two traps that quietly break it. Tested on Pet Buckets and EMPRICS.

Your store is almost certainly already in ChatGPT's shopping pipeline. If products are not showing, one of five things is filtering you out. The diagnostic we run on our own stores, in order, including the crawler block that bit us.